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Iovate has launched a new Scientific Advisory Board, bringing together leading experts in nutrition, physiology, and clinical research to advance evidence-based innovation and education in performance nutrition and muscle health.

Iovate Health Sciences announced that its flagship brand, MuscleTech®, will showcase its latest performance supplements at the Dubai Muscle Show 2025, taking place October 24–26 at the Dubai World Trade Centre.

MuscleTech®, has been recognized for achieving industry-leading purity results with no detectable lead in recent third-party testing featured in Consumer Reports’ new investigation into heavy metals in protein supplements.

Iovate Health Sciences International Inc. today announced that its flagship sports nutrition brand, MuscleTech®, will be exhibiting at Joe Weider’s Olympia Fitness & Performance Weekend, taking place at Resorts World Las Vegas from October 9–12, 2025.

TORONTO, Sept. 17, 2025 – Hydroxycut®, America’s #1 selling weight-loss supplement brand, has officially launched a new product expanding the heritage brand’s complete science backed product

Iovate Health Sciences USA Inc. is pleased to announce that Nick Rini will be joining the Iovate Executive team in the role of Chief Commercial Officer and will lead Iovate’s global Sales and Marketing teams.

Burruss, scheduled to go on tour this summer, will use new Hydroxycut® Pro-Clinical Glucose Support and Berberine DHB products to find her best self.

Pratt will take the torch from his wife Heidi, who lost 22 pounds* with help from Hydroxycut over a 12-week period in Summer-Fall 2023

The company is also pleased to announce the hiring of nutrition industry veteran, Wes Parris, to assume the role of Chief Executive Officer.

The Pro Football TikTok® Sensation And Tennis Star Will Help Welcome Mr. Irrelevant To Team Six Star® And Promote The Brand’s New Protein Shake At Sam’s Club®

Oakville, ON (December 19, 2023) – It’s your turn Canada. Your favourite cereal flavours just became your new favourite protein powders. Six Star Pro Nutrition®

Pratt, who recently had her second child, lost 22 pounds with help from Hydroxycut over a 12-week period in Summer-Fall 2023

Blessing Awodibu and Lewis Breed will be on-site to meet fellow members of the international fitness community.

The powerhouse sports nutrition brand will once again be a big part of bodybuilding’s biggest weekend, showcasing new innovations across its product line

Multiyear partnership features integration around 2023 Olympia® Weekend on the most followed source for bodybuilding.

The rookie joins Team SIXSTAR® to elevate athletic performance through cutting-edge nutrition and to support the brand’s SIXSTAR® x Kellogg’s® Flavors 100% Whey Protein Plus authentic collaboration

The Tri-State sports legends will be the driving force behind the electrifying atmosphere at the launch event, igniting excitement and setting the stage for a groundbreaking partnership that will revolutionize sports nutrition