Our story spans over 28 years

Unwavering commitment to quality nutrition is our legacy

The evolution of our iconic brands and global imprint.

2023: Reality TV Star Heidi Pratt to be featured in Hydroxycut National ad campaign

Pratt, who recently had her second child, lost 22 pounds with help from Hydroxycut® over a 12-week period in Summer-Fall 2023

2023: MuscleTech® Unveils Its First-Ever Athlete Specific Flavor With “The Boogieman Punch”

“Boogieman Punch” — under the Muscletech® brand — a limited edition version of EuphoriQ designed by and in celebration of Blessing “The Boogieman” Awodibu, who joined Team MuscleTech® in 2022 and has quickly become both a fan-favorite and one of the faces of the brand.

2023: Hydroxycut® Introduces New “Hardcore” Product Line, Fueling The Next Level Of Extreme

These new products include: Hydroxycut Hardcore® Rapid Release Capsules, Hydroxycut Hardcore® Ultra Shred Drink Sticks, Hydroxycut Hardcore® Ultra Shred Gummies, Hydroxycut Hardcore® Liquid-Heat Capsules

2023: Six Star x Kellogg's

Six Star Pro Nutrition and Kellogg’s Collaborate to Turn Iconic Cereal Flavors into Protein Powder

2023: Reality TV restauranteurs Tom Sandoval & Tom Schwartz team up with Hydroxycut

Sandoval and Schwartz, owners of Hollywood hotspots TomTom and Schwartz & Sandys, have partnered with America’s top selling weight loss supplement brand to promote its drink mixes across social media, video and at their restaurants (TomTom and Schwartz and Sandy) in 2023.

2022: Six Star introduces new brand identity

Six Star Pro Nutrition introduces a new logo, brand identity, packaging, a new tagline in “Tastes Like Victory” and key initiatives that would carry the brand on-shelf, online and through experiential marketing efforts over the next 12 months.

2016: Expanding Our Reach

Iovate announces strategic investment by Xiwang Foodstuffs to accelerate growth in China. This deal significantly expands supplement marketers presence and distribution globally.

2016: Globalization

Our reach expands internationally as we are available to consumers in over 130 countries across the world.

I am extremely excited about our future as one of the pioneers of this industry. We are building new capabilities everyday and have a clear focus on delivering our mission of “inspiring lives through nutrition, wellness for a healthier tomorrow”. Our employees embrace our core values and mission, setting the stage for success. With a clear vision that allows us to connect with our consumers in new and exciting ways, it’s a great time to be a part of Iovate.

Tim Toll

Chief Executive Officer

Core Values

We look to our deep-rooted purpose and principles to guide us everyday.

Our story spans over 28 years

The evolution of our iconic brands and global imprint.

Tim Toll

Chief Executive Officer

Core Values

Join Our Team

Do the best work of your career, while being your most authentic self, in a dynamic, challenging and rewarding environment.