1995: The Early Years Begin With MuscleTech And Hydroxycut

Iovate initally began as MuscleTech Research and Development and is launched as a direct-to-consumer mail order business with just three products: Creatine 6000-ES, Acetabolan, and the original Hydroxycut formula. MuscleTech quickly rises to the top of the sports nutrition industry formulating scienced-backed “Supplements that Work” that deliver on their claims.