Partnership will see the gold-medalist featured prominently at Walmart® Canada locations as Canada tries to win its first Women’s Soccer Cup title
Oakville, ON – (March 1, 2023) Jordyn Huitema helped lead Canada to its first major soccer trophy in 2021 — a gold medal in Tokyo. Now the Chilliwack, British Columbia native, with 60+ National Team caps at just 21 years of age, hopes to lead her country to the most coveted prize in women’s soccer this summer in Australia and New Zealand.
Huitema will spend the next 12 months fueled by Six Star Pro Nutrition®, one of North America’s leading sports nutrition brands, as she chases that goal. The agreement, which runs through the end of 2023 with an option for 2024, exclusively ties one of sport’s emerging stars with the Six Star® brand of performance energy protein powders and pre-workouts, with an emphasis of driving consumer traffic and interest to Walmart® Canada.
As part of the agreement, Huitema will be featured in paid media advertising on print, digital, mobile and social platforms and social content across the Six Star® and her own accounts. She will also provide insight into the training regimen and diet of an emerging star in the soccer world and interactive fan-first experiences such as meet-and-greets, autographs and more, all in alignment with Walmart® Canada.
“We experienced a major breakthrough as a soccer-loving nation in 2021, but the Soccer Cup is our ultimate goal. The next 12 months are critical for my own career and establishing Canada as the premier women’s soccer country in the world. Teaming up with Six Star Pro Nutrition® allows me to fuel up, build my game and take every advantage possible through high-quality active nutrition,” Huitema said. “There is no off-season in soccer, tons of global travel and winning a major championship means playing in settings and environments that require peak physical and mental fitness.”
Huitema, represented by Wasserman Media Group, was identified by Six Star® as an established Canadian star who would amplify the brand’s reputation for explosiveness, energy and excellence through hard work, grit and determination. She joins U.S. soccer sensation Kristie Mewis and football star T.J. Watt as current Six Star® ambassadors.
“Jordyn is a generational superstar changing the future of soccer in Canada and will be part of the National Team picture for many years to come. The Six Star® brand is excited to be working with her on a quest for soccer glory in 2023 and potentially a repeat title in Paris, a city Huitema is certainly familiar with, in 2024,” said Tim Toll, Chief Executive Officer at Iovate Health Sciences International Inc., the makers of Six Star® branded products. “Jordyn’s energy, passion and commitment to the future of Canadian soccer represent where our brand would like to go.”
Huitema, who turns 22 on May 8, made her National Team debut in 2017, becoming the third youngest player to appear in a match for the senior national team at 16 years old. She became the second youngest player to score a goal for the senior national team just weeks later, netting not one, but two goals against Costa Rica in a Toronto-based friendly. In a ceremonial passing of the torch, Huitema came on as a substitute for Canadian legend Christine Sinclair in the 2020 gold medal match, playing 26 minutes. Professionally, Huitema currently plays professionally in Seattle and scored the game-winning goal of the 2022 Women’s Cup championship.