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Pivotal Moments in Iovate’s Journey

1995: The Early Years Begin With MuscleTech And Hydroxycut  

Iovate initally began as MuscleTech Research and Development and is launched as a direct-to-consumer mail order business with just three products: Creatine 6000-ES, Acetabolan, and the original Hydroxycut formula. MuscleTech quickly rises to the top of the sports nutrition industry formulating scienced-backed “Supplements that Work” that deliver on their claims.

1996: MuscleTech Makes Its Brick & Mortar Debut

We launched our Wholesale Retail Division. The MuscleTech brand is soon found at popular retail chains across North America and shortly after over 100 countries worldwide.

1998: The First Patent Is Filed!

In August 1998 we apply for our first patent: 6,136,339 – for MuscleTech’s Cell-Tech formula. The patent is issued October 24, 2000, paving the way for over 100 patents, with more pending.

1999: Dedicated To Helping People Live Healthier Lives

The MuscleTech Research Institute is founded at St. Francis Xavier University in Nova Scotia, Canada – cementing our lifetime commitment to research and development. Over the next 25 years, Iovate will work with over 20 universities and research facilities around the world to study the various key ingredients found in our powerful formulas.

2000: Nitro-Tech Is Born

MuscleTech launches the novel protein formula Nitro-Tech. This first-of-it’s-kind whey protein and creatine combination was subsequently studied at St. Francis Xavier University in a gold standard clinical study, where Nitro-Tech subjects gained 70% more lean muscle than subjects using regular whey protein.

2004: A New Beginning: Iovate Health Sciences

To reflect our continually evolving family of sports nutrition and wellness brands, MuscleTech Research and Development, Inc. becomes Iovate Health Sciences, Inc.

2005: Meet Six Star

Iovate releases Six Star Pro Nutrition. From the makers of MuscleTech it’s a line of high-quality, premium supplements featuring protein, pre-workout, amino acids, creatine, and more.

2008: Official Headquarters Open 

The head office opens in beautiful Oakville, Ontario. The custom building does not go unnoticed, especially when the blue Christmas lights go on to celebrate the beginning of the holiday season.   

2012: Presenting Purely Inspired 

Iovate makes a splash in the well being market with Purely Inspired, a family of supplements and food products designed to meet the needs of active consumers, seeking world-class affordable formulas that are accessible to all.