Oakville, ON (Oct. 16, 2023) – MuscleTech® (www.muscletech.com), the internationally recognized sports nutrition brand, known for revolutionary ingredients and products that bring active nutrition and human potential together, has announced today that they have entered into an exclusive marketing/affiliate partnership with Nick Miller of Nick’s Strength and Power (www.youtube.com/@NicksStrengthandPower). The agreement is the latest step in an ongoing resurgence of MuscleTech® as both a thought and innovation leader in the bodybuilding and fitness industry, where the MuscleTech® brand began in 1995.
This multi-year project will provide MuscleTech® the ability to run key marketing messages and targeted advertising on Miller’s critically acclaimed videos that cover the world of bodybuilding, including the channel’s coverage of the 2023 Olympia® Weekend in Orlando, FL on November 2-5, 2023. Miller will also offer discount codes on MuscleTech® supplements and products to his followers as a brand affiliate.
Nick’s Strength and Power is the #1 most followed source for bodybuilding News, coverage, and information on YouTube®, and Miller’s connection to the sport dates back to his childhood, watching and admiring his father’s competitive career in the 1980’s. He is not only proud to join the MuscleTech® family but will help leverage his platform and voice to educate and inspire subscribers to learn more about the brand’s innovations in the industry.
“I’m excited for this partnership with MuscleTech® because they are one of the most well-known, long-standing, and reputable supplement companies in the industry with an unmatched track record,” Miller said. “I think the pedigree of bodybuilders that have partnered with MuscleTech® both in the past and today speaks for itself and I am proud to join that elite group.”
Miller began his YouTube® channel in 2012, and it has become a leading primary source of bodybuilding content for 1.34 million subscribers as of October 2023. He also has over 100,000 followers on his @nicksstrengthpower Instagram® page. He has collaborated with many of bodybuilding’s biggest names in his career, including seven-time Mr. Olympia® Arnold Schwarzenegger during Nick’s Strength and Power’s coverage of the Mr. Olympia® competition in 2022.
“As bodybuilding fans, we’ve been enjoying Nick’s coverage of our sport for years. He’s created the premier channel anywhere for accurate and quality coverage on everything related to pro bodybuilding and fitness,” said Eric Hesse, a 23 year-veteran of the MuscleTech® brand and its current Marketing and Communications manager. “His integrity has fostered a loyal community of hardcore bodybuilding fans – the very best in our industry, and is a perfect match for the MuscleTech® brand.”
For more than twenty-five years, MuscleTech® has fueled those who want to raise the bar, helping to optimize human performance. MuscleTech® supplements are made with the highest quality ingredients in the world and the brand is dedicated to continuously researching, developing, patenting, producing, and globally marketing the most effective sports supplements to help people achieve their personal fitness goals.
To find more information about MuscleTech® products, visit www.muscletech.com. Also follow us on Facebook®, Instagram®, TikTok®, YouTube®, and XTM for product and athlete information, news and updates, diet and training tips, special promotions and more.