The Iovate Success Story

Our Story Began…

Our story began with the desire to fill a gap in the fitness and active nutrition industry when it came to quality products made with scientifically backed key ingredients. We wanted to create a supplement company that filled this gap with a commitment to producing quality, science-based products.

The Name Iovate,

therefore communicates that each Iovate team member is committed to biology and science to assist our customer in the achievement of their goals.


represents an individual person or employee and his or her DESIRE to excel.


is a unique version of the more common syllable “bio” and is related to biology and biotech.


derives from the word “motivate”, a process ensuring SUCCESS in sports including weight training, wellness, and weight loss. It also stands for “innovation”, which is one of the KEYS to our future success.


We launch as a direct-to-consumer mail order business.


Wholesale Retail Division launches.


Head office relocated to Mississauga.


Custom head office built and opened in Oakville.


Pro Baseball Player Giancarlo Stanton signed to Six Star.

Pro Basketball player Russell Westbrook signed to Six Star.


Pro Football Player Rob Gronkowski signed to Six Star.

Pro Baseball Player Jose Bautista signed to MuscleTech.

Pro Football Player Mario Williams signed to MuscleTech.

NHL Hockey Player Brad Richards signed to MuscleTech.


Pro Racecar driver Danica Patrick signed to Six Star Fit.


2-Time Pro Basketball MVP Candace Parker signed to Six Star Fit.

Top Ranked Pro Surfer Coco Ho signed to Six Star Fit.


Pro Football Player Vernon Davis signed to MuscleTech.

In 1995, we began as a direct-to-consumer mail order business with only three products: Creatine 6000-ES, Acetabolan, and the original Hydroxycut formula.

Only a year later, we launched our Wholesale Retail Division. Our products flew off the shelves of some of the biggest vitamin and health retailers across the country. More and more people experienced success with our products, resulting in several product launches, and ultimately, a substantial growth in our company. At this time of explosive growth, our company was headquartered in Mississauga where we had two head offices over the years.

In January of 2008, Iovate Health Sciences International moved to a state-of-the-art office building in beautiful Oakville, Ontario. With the move, our company grew even more, expanding our departments, product lines, and valuable corporate partnerships with companies like Walmart, Walgreens, and Sam’s Club.

Today, Iovate Health Sciences International is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative, and effective active nutrition products in the world. With brand innovations like MuscleTech®, Six Star Pro Nutrition®, Purely Inspired®, and Hydroxycut™, we are committed to be the number one active nutrition and weight management supplement company in the world.

Headquartered in Oakville, Ontario, Canada, we are a family of more than 250 employees, six national brands, and effective products that can be found across the globe.

Field Team

Iovate’s world class Sales force also services customers directly through out elite Field Sales team. Consisting of over 30 employees in Canada, the United States and Australia. The Field Sales team is our “feet on the street”, providing exceptional customer relationship management, sales support and giving our Brand teams the edge they need to stay on top of the latest trends in a fast-paced, ever changing industry.

Distribution Center

Iovate maintains 2 distribution centers in Buffalo, NY that services customers in the United States and overseas markets. This world class facility is managed by GMP and Green Belt certified professionals.

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