The MuscleTech brand launches a line to support Homes For Our Troops
MuscleTech® remains committed to serving those who have sacrificed for our freedom and for our country with Limited Edition Homes For Our Troops® products to raise awareness and provide homes to Veterans.
Oakville, ON (November 4, 2020) – A proud supporter of Homes For Our Troops® (“HFOT”) since 2018, Iovate Health Sciences International, Inc., under its nationally recognized MuscleTech® sports nutrition brand, has partnered with HFOT to release limited edition supplements – each featuring unique military-inspired packaging, and featuring some of the best formulas available and a unique shaker cup.
HFOT is a non-profit organization that builds specially adapted, mortgage-free custom homes nationwide for severely injured post-9/11 Veterans, to enable them to rebuild their lives. Most of these Veterans have sustained life-altering injuries including multiple limb amputations, partial or full paralysis, and/or severe traumatic brain injury (TBI). These homes restore some of the freedom and independence our Veterans sacrificed while defending our country, and enable them to focus on their family, recovery, and rebuilding their lives. HFOT builds these homes where the Veteran chooses to live, and continues its relationship with the Veterans after home delivery to assist them with rebuilding their lives. Since HFOT’s founding in 2004, nearly 90 cents of every dollar has gone to HFOT’s program services for Veterans. HFOT has built 300 specially adapted custom homes nationwide.
Each custom home is equipped with over 40 special adaptations and exceeds ADA compliance standards, providing full accessibility. This includes wider halls and doorways, automatic door openers, roll under sinks, stovetops, counters, pull-down shelving, generators and safe rooms, all designed to help each Veteran live independently. These four-bedroom, two-bath, energy-efficient homes are just over 2,800 square feet, the right-sized home for a Veteran to comfortably raise a family while limiting expenses for utilities.
“MuscleTech® is both a friend and proud supporter of the military community and its commitment to improving our world through service and sacrifice,” says Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International Inc., the owner of the MuscleTech® brand. “What Homes For Our Troops® has been able to do allows Veterans to rediscover themselves, find some element of restored normalcy and redefine what it means to be strong. Strength redefined at its very core.”
The Limited Edition Homes For Our Troops® line consists of 100% Whey Protein in 2lb and 5lb containers, in either Chocolate Fudge Brownie or Vanilla Ice Cream flavors, a Pre-Workout in Wildberry flavor, and a One-of-a-Kind Shaker Cup.
The high-quality, 100% whey protein formula features 25g of instantized, ultra-clean 100% whey protein. The performance enhancing pre-workout formula features clinically-dosed key ingredients shown to provide energy and mental focus. The shaker cup increases product mixability for a smooth shake and is leakproof.
These Limited Edition Homes For Our Troops® products are sold at BodyBuilding.com and MuscleandStrength.com with a portion of the profits going to support HFOT.
After receiving their specially adapted HFOT homes, many veterans experience an improvement in their quality of life. More than 80% of home recipients say they are able to heal in a safe environment. Over 90% say they regained freedom and independence.
Help us build homes and rebuild lives. https://www.muscletech.com/homes-for-our-troops/
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About Iovate Health Sciences International Inc.
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative and effective active nutrition products in the world. With brand innovations such as MuscleTech®, Iovate is committed to being the number one active nutrition company in the world. MuscleTech® was born out of an obsession to redefine the limits of science and human potential.
Due to our commitment to research, development and innovation, we’ve been globally recognized as one of the leading sports nutrition brands in the industry, and continue to be one of the elite brands redefining performance through cutting-edge products and high-quality ingredients. Backed by America’s #1 Selling Supplement Company, and with distribution in 138 countries, MuscleTech® has emerged as one of the most recognized sports nutrition brands worldwide. MuscleTech® supplements are made with the highest quality ingredients in the world. We are dedicated to continuously researching, developing, patenting, producing and globally marketing the safest, most effective diet and sports supplements to assist you in achieving your personal fitness goals.
Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading nutritional brands and growing, with effective products that can be found across the globe.
Consumer Communications Lead