Our Partnerships.

Together With The University Of Toronto We Are Powering New Innovations To Help Athletes At All Levels.

Our Partnerships.

Together With The University Of Toronto We Are Powering New Innovations To Help Athletes At All Levels.

university of toronto

Leaders In Science And Research

Iovate aspires to be the world leader in sports nutrition. By funding original university research studies to further our understanding of muscle metabolism, biochemistry, liquid oxidation and athlete performance, we further this goal. In fact, a portion of every dollar spent on MuscleTech supplements is allocated toward scientific research. This aids in the discovery of new and more effective ways to increase lean muscle and strength and improve athletic performance. Iovate researchers have collaborated with over 20 universities and research facilities around the world to study the various key ingredients found in our powerful formulas.

In the interest of powering innovations to help athletes at all levels reach their full potential, Iovate entered into a long-term, multi-million dollar partnership with the University of Toronto, creating the MuscleTech Metabolism & Sport Science Lab.

As part of the $58 million state-of-the-art Goldring Centre for High Performance Sport, the new lab reaffirms our devotion to developing ingredients with extreme efficacy validated by unbiased scientific research. The MuscleTech Metabolism & Sport Science Lab features novel technologies and equipment to carry out gold-standard research on new emerging ingredients.

Strength And Conditioning

This 12,000 square feet area offers a spectacular view of Varsity Stadium and includes Olympic heavy-lifting platforms and even specialized equipment for athletes with disabilities. In the interest of powering innovations to help athletes at all levels reach their full potential, Iovate entered into a long-term, multi-million dollar partnership with the University of Toronto, creating the MuscleTech Metabolism & Sport Science Lab. As part of the $58 million state-of-the-art Goldring Centre for High Performance Sport, the new lab reaffirms our devotion to developing ingredients with extreme efficacy validated by unbiased scientific research. The MuscleTech Metabolism & Sport Science Lab features novel technologies and equipment to carry out gold-standard research on new emerging ingredients.

“We are very excited to have MuscleTech as a partner in developing, researching, and assessing new healthy nutritional strategies and ingredients with the potential to help athletes push their performance to new levels.”

Professor Ira Jacobs

Dean, Faculty Of Kinesiology And Physical Education

Meet The Key Researchers At The MuscleTech Metabolism & Sports Science Lab

dr. jacobs

Dr. Ira Jacobs

Professor Ira Jacobs is the Dean of the Faculty of Kinesiology and Physical Education at the University of Toronto. Jacobs earned his doctorate in clinical physiology from Sweden’s Karolinska Institute, where he specialized in studying the effects of high—intensity exercise and diet on skeletal muscle energy metabolism. Jacobs’ research has led to the publication of more than 200 scientific articles, reports and book chapters on subjects that include the physiological responses to physical exertion in environmental extremes, and performance enhancement through pharmacological and nutritional manipulation of metabolism.
Dr. Daniel Moore

Dr. Ira Jacobs

Dr. Moore earned his PhD at Canada’s McMaster University and specializes in muscle protein metabolism, musculoskeletal health with exercise and disuse, sports nutrition, training adaptations and muscle stem cell regulation. Moore has received several accolades for his work, including NSERC and CIHR doctoral fellowships, and has been published in numerous journals, including The British Journal of Nutrition, The American Journal of Clinical Nutrition, and The Journal of Physiology. In 2012, The American Society for Nutrition honored Moore with one of its Young Investigator Awards, recognizing his outstanding contribution to research in macronutrient metabolism.

Celebrating 20 Years Of Research & Development

Walk with us through the history of MuscleTech and get an inside peak at the processes, facilities and partnerships we’ve developed over the last 20 Years. Superior Science. Superior Results.
u of t building
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Sport Science Laboratories

The MuscleTech Metabolism & Sport Science Lab is a hotspot for cutting-edge research in sports science, with far-reaching implications on high performance sport, rehabilitation science, sports medicine, physical education, and many other areas!

New Innovations

To ensure the all Iovate products are powered by continuous new innovations that help athletes at all levels reach their fullest potential, Iovate has entered a long-term, multi-million dollar partnership with a leading university to create the all-new MuscleTech® Metabolism & Sport Science Lab. Since Iovate is so passionate about scientific research and the types of breakthroughs it results in, we wanted to commit long-term, not just a one-two year agreement.

As part of the $58 million state-of-the-art Goldring Centre for High Performance Sport at University of Toronto, the new lab reaffirms our devotion to developing ingredients with extreme efficacy validated by unbiased scientific research.

The prestigious University of Toronto was recently ranked in the Top 20 for overall performance as stated in The Times Higher Education World University Rankings 2013—2014 report. The MuscleTech® Metabolism & Sport Science Lab features novel technologies and equipment to carry out gold-standard research on new emerging ingredients. This partnership will be sure to cultivate an environment in which new innovative products from Iovate will be developed.