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Our innovation.

Inspiring consumer wellness journeys in over 130 countries worldwide.

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Innovation Is In Our DNA

From ideation to scientifically-backed product development to consumer research – we take pride in our ability to innovate, to solve unmet consumer wellness needs.

Innovation Is In Our DNA

We are committed to helping people live healthier lives and reach their fitness goals. The lifeblood of every innovation project is a commitment to robust scientific research and advanced technology.

Quality Assurance Commitment

For over two decades we’ve set the category standard for quality and purity. Our key ingredients consistently maintain the following standards: superior, effective, and trustworthy.
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Intellectual Property

Our academic research and clinical studies have resulted in more than 100 scientific communications. This includes 30 peer-reviewed-papers and multiple patents, plus more patents pending worldwide.

Clinical Leadership

Proud partner of top-ranked Universities and third-party research institutes.
A long-term partnership with the University of Toronto helps athletes at all levels access their unlimited potential. This partnership features the MuscleTech Metabolism & Sport Science Lab. The purpose: seeking to develop novel technologies and equipment to perform gold-standard research on new emerging ingredients, thus supporting disruptive, future wellness innovations.

“As an innovator, every day at Iovate is incredibly rewarding. Our first-to-market, disruptive, consumer driven innovations touch the lives of consumers in over 130 countries. It’s truly satisfying to head up a team that plays a key function in our mission – to inspire a healthier tomorrow.”

Mercedes Simon

Senior Innovation Manager

Industry Involvement & Stewardship