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Our innovation.

Inspiring consumer wellness journeys in over 130 countries worldwide.

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Innovation Is In Our DNA

From ideation to scientifically-backed product development to consumer research – we take pride in our ability to innovate, to solve unmet consumer wellness needs.
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Innovation Is In Our DNA

We are committed to helping people live healthier lives and reach their fitness goals. The lifeblood of every innovation project is a commitment to robust scientific research and advanced technology.
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Quality Assurance Commitment

For over two decades we’ve set the category standard for quality and purity. Our key ingredients consistently maintain the following standards: superior, effective, and trustworthy.
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Intellectual Property

Our academic research and clinical studies have resulted in more than 100 scientific communications. This includes 30 peer-reviewed-papers and multiple patents, plus more patents pending worldwide.

Clinical Leadership

Proud partner of top-ranked Universities and third-party research institutes.
A long-term partnership with the University of Toronto helps athletes at all levels access their unlimited potential. This partnership features the MuscleTech Metabolism & Sport Science Lab. The purpose: seeking to develop novel technologies and equipment to perform gold-standard research on new emerging ingredients, thus supporting disruptive, future wellness innovations.

“As an innovator, every day at Iovate is incredibly rewarding. Our first-to-market, disruptive, consumer driven innovations touch the lives of consumers in over 130 countries. It’s truly satisfying to head up a team that plays a key function in our mission – to inspire a healthier tomorrow.”

Mercedes Simon

Senior Innovation Manager

Industry Involvement & Stewardship

Partners