Iovate is a dynamic, leading-edge nutrition company that delivers some of the highest quality, most innovative and effective active nutrition, and weight management products in the world. Each of our Brands are committed to biology, science, and their own culture to assist customers in reaching their goals.
Director, Wellness Brands
Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Director, Wellness Brands to join our team!
Location: Remote with travel to Oakville, Ontario, Canada
The Director, Wellness Brands is the strategic and operational leader for Hydroxycut and Purely Inspired brands. This individual is responsible for P&L delivery, brand equity growth, omnichannel performance, pricing strategy, and consumer engagement. The role is ideal for a business-minded brand leader with a data-first approach and strong commercial instincts.
Key Responsibilities:
- Lead all aspects of brand development and in-market execution for Hydroxycut and Purely Inspired across retail, DTC, social commerce, and digital channels.
- Own and manage full P&L, inventory forecasts, margin performance, and budget planning.
- Direct omnichannel pricing strategy, campaign planning, and content alignment.
- Build brand health and equity through awareness, community engagement, and loyalty programs.
- Maintain detailed marketing calendars aligned with retailer windows and seasonal cycles.
- Utilize insights, research, and analytics to drive message optimization, campaign testing, and market prioritization.
- Lead and mentor a brand team (2–3 direct reports), providing structure and ownership for portfolio growth.
- Partner cross-functionally with sales, operations, finance, DTC and creative to ensure brand success across touchpoints
Qualifications:
- 10+ years of brand marketing experience within CPG, wellness, or healthfocused consumer categories.
- Demonstrated P&L accountability and inventory management capability.
- Proven ability to grow brand market share and consumer retention in omnichannel environments with depth of experience in digital channels.
- Strong financial acumen, budget management and performance orientation.
- Hands-on experience leveraging in AI tools, marketing platforms, and analytics software.
- Experience leading teams and collaborating across departments.
- Strong understanding of content performance metrics and consumer engagement strategies.
- Hands-on, entrepreneurial mindset.
What We Offer:
- World class gym, fitness classes and external basketball court
- Community involvement through charitable events
- Competitive compensation package
- 100% Group Health & Dental Coverage
- Employee Assistance Program
- Company RRSP Matching
- Paid vacation & 5 personal days
- Employee Engagement Events
- Product & Swag from our industry leading brands
- Professional career development
- Opportunities for Global career exposure without the need to relocate!