Our story spans over 28 years
Unwavering commitment to quality nutrition is our legacy
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The evolution of our iconic brands and global imprint.
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Pratt, who recently had her second child, lost 22 pounds with help from Hydroxycut® over a 12-week period in Summer-Fall 2023
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“Boogieman Punch” — under the Muscletech® brand — a limited edition version of EuphoriQ designed by and in celebration of Blessing “The Boogieman” Awodibu, who joined Team MuscleTech® in 2022 and has quickly become both a fan-favorite and one of the faces of the brand.
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These new products include: Hydroxycut Hardcore® Rapid Release Capsules, Hydroxycut Hardcore® Ultra Shred Drink Sticks, Hydroxycut Hardcore® Ultra Shred Gummies, Hydroxycut Hardcore® Liquid-Heat Capsules
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Six Star Pro Nutrition and Kellogg’s Collaborate to Turn Iconic Cereal Flavors into Protein Powder
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Sandoval and Schwartz, owners of Hollywood hotspots TomTom and Schwartz & Sandys, have partnered with America’s top selling weight loss supplement brand to promote its drink mixes across social media, video and at their restaurants (TomTom and Schwartz and Sandy) in 2023.
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Six Star Pro Nutrition introduces a new logo, brand identity, packaging, a new tagline in “Tastes Like Victory” and key initiatives that would carry the brand on-shelf, online and through experiential marketing efforts over the next 12 months.
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Iovate announces strategic investment by Xiwang Foodstuffs to accelerate growth in China. This deal significantly expands supplement marketers presence and distribution globally.
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Our reach expands internationally as we are available to consumers in over 130 countries across the world.
Core Values
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![Own it](https://www.iovate.com/wp-content/uploads/own-it-1.png)
![Muscle through](https://www.iovate.com/wp-content/uploads/muscle-through-1.png)
![Have fun](https://www.iovate.com/wp-content/uploads/have-fun-1.png)