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Category: Milestones

MuscleTech® Unveils Its First-Ever Athlete Specific Flavor With “The Boogieman Punch”

The Limited Edition EuphoriQTM Collaboration Celebrates Blessing “The Boogieman” Awodibu of Team Muscletech®

Hydroxycut® Introduces New “Hardcore” Product Line, Fueling The Next Level Of Extreme

Shred Across America Tour, National Radio Partnership and a new “Face” of the Hydroxycut Hardcore® Brand Among The Key Launch Initiatives

MuscleTech®: Spearheading Research and Innovation in the Sports Nutrition Industry

This momentous partnership underscores MuscleTech’s commitment to advancing scientific knowledge and driving ground-breaking discoveries within the sports nutrition industry.

Six Star Pro Nutrition Introduces New and Improved Pre-Workout Explosion 2.0 Formula

Reformulated to enhance taste and boost performance, SIX STAR® Pre-Workout Explosion 2.0 offers athletes the fuel they need for explosive energy, focus, and intensity

Six Star Pro Nutrition and Kellogg’s Collaborate to Turn Iconic Cereal Flavors into Protein Powder

The winning combination of nostalgic flavors and protein-packed performance has entered the world of sports nutrition with SIX STAR® 100% Whey Protein Plus in Kellogg’s Frosted Flakes® and Froot Loops® flavors

Muscletech® Announces Gold Sponsorship Of Musclecontest International® Events

Partnership Includes 33 Contests, Including 20 NPC WorldWide®, 11 IFBB Pro League® and 2 IFBB Pro® Qualifying Events

MuscleTech® to Showcase Latest Innovations at FIBO 2023, Europe’s Largest Fitness Festival

The show, which attracts more than 150,000 global visitors and 1,000 exhibitors from across the world, takes place in Cologne, Germany from April 13-16.

Six Star Pro Nutrition Helps Connect Star Athletes And Philanthropy Together To Help Feeding America

Football Stars Hendon Hooker, Nolan Smith and Drew Sanders will help promote the effort in which proceeds from every bottle of Six Star® 100% Whey Protein Plus sold at Walmart® will go towards Feeding America® and the fight against hunger.

Team MuscleTech® Adds Chef Andre Rush (Chef Rush) To Its Star-Studded Athlete Roster

The retired U.S. Army Master Sergeant served as White House Chef for four different administrations

Iovate Health Sciences Announces New Chief Financial & Strategy Officer and New Vice President, North American Sales

OAKVILLE, Ontario (March 10, 2023) – Iovate Health Sciences International Inc./Iovate USA Inc. (“Iovate”) is pleased to announce two additions to its Executive Leadership Team. Nitin

Bodybuilding Journalist Ron Harris To Become New Senior Writer For MuscleTech.com

Harris helped write and produce major bodybuilding events for ESPN and is currently the Senior Writer and Online Editor for Muscular Development

Six Star Pro Nutrition Announces Partnership With Canadian National Soccer Team Star Jordyn Huitema

Partnership will see the gold-medalist featured prominently at Walmart® Canada locations as Canada tries to win its first Women’s Soccer Cup title Oakville, ON –

MuscleTech® and Black Box VR® Team Up for the Ultimate Arnold Expo Booth Experience

Virtual Reality and New Product Innovations from MuscleTech®

MuscleTech^® Announces Return To The Arnold Sports Festival^®

Virtual Reality, New Product Innovations & A Revamped Team MuscleTech® highlight the brand’s return to the event. NEW YORK, New York and Oakville, ONTARIO (February

REALITY TV RESTAURATEURS TOM SANDOVAL & TOM SCHWARTZ TEAM UP WITH HYDROXYCUT

The Celebrity Mixologists Will Pitch Hydroxycut Drink Mixes As A Delicious Addition To Healthy Lifestyles.

MuscleTech® Announces The Signing Of Blessing “The Boogieman” Awodibu, to Team MuscleTech®

The two-time IFBB® Pro Show Champion signifies a shift back to bodybuilding for the MuscleTech® brand

MuscleTech® Partners With World Renowned Marketing Agency, Gamma Communications, To Bring Its “Smart” Pre-Workout To The Marketplace

Gamma Communications will help sample 50,000 samples of EUPHORiQTM and BURN iQTM, fueled by enfinity® across key U.S. markets