Q&A: Iovate’s Larry Daley talks helping retailers stay relevant in sports nutrition

Nutrition company Iovate has a host of well-known brands in the sports nutrition space — including Hydroxycut and MuscleTech. Company executives said that its success comes from its ability to help retailers offer products that best meet their unique consumer’s needs. Drug Store News caught up with Larry Daley, executive vice president of North America sales at Iovate, to discuss the company’s approach and the importance of educating wellness consumers.