Digital Marketing Specialist – SEO & Email Marketing

Iovate is a dynamic, leading-edge nutrition company that delivers some of the highest quality, most innovative and effective active nutrition and weight management products in the world.  Each of our Brands are committed to biology, science, and their own culture to assist customers in reaching their goals.

Iovate – Commited to a higher standard

Accountabilities:

SEO/SEM

  • Plan, develop and implement SEO strategy – working towards organic search optimization and ROI maximization
  • Perform ongoing keyword discovery, expansion, and optimization – researching keywords and topics for use onsite (product pages, articles, etc.)
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Manage affiliate marketing programs


Email Marketing

  • Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Use customer data such as web-behavior to drive the message and content personalization.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.


Experience & Skillset:

  • 2-5 years experience
  • Proven SEO experience
  • Experience with Braze or similar CRM platforms
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manager, Elevar)
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing an asset
  • Experience with affiliate marketing platforms (e.g. CJ Affiliates)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints an asset
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
  • Hands-on experience in marketing automation platforms.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Familiarity with pertinent automation and performance evaluation software.
  • Experience building an email marketing campaign from scratch.
  • Proven experience creating high-impact, unique marketing campaigns.
  • Up-to-date with the latest trends and best practices in email and digital marketing.

What We Offer:

  • World class gym, fitness classes and external basketball court
  • Community involvement through charitable events
  • Competitive compensation package
  • 100% Group Health & Dental Coverage
  • Employee Assistance Program
  • Company RRSP Matching
  • Paid vacation & 5 personal days
  • Employee Engagement Events
  • Product & Swag from our industry leading brands
  • Professional career development
  • Opportunities for Global career exposure without the need to relocate!