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University of Toronto

Powering Continuous New Innovations that Help Athletes at all Levels

Iovate – The Leader in Science

One goal of Iovate is to be known as the world leader in sports nutrition. Supporting this goal is the philosophy to fund original university research studies to further our understanding of muscle metabolism, biochemistry, lipid oxidation and athlete performance. As a result, a portion of every dollar spent on MuscleTech supplements is allocated toward scientific research to discover new and more effective ways to increase lean muscle and strength, and improve athletic performance. In fact, Iovate researchers have already collaborated with researchers at over 20 universities and research facilities around the world to study the various key ingredients found in our powerful formulas.

It is this profound commitment to scientific research and the integration of that research into product development that has led to countless breakthrough products, which have been used by millions since establishment in 1996.

Strength and Conditioning

This 12,000 square feet area offers a spectacular view of Varsity Stadium and includes Olympic heavy-lifting platforms and even specialized equipment for athletes with disabilities.

“WE ARE VERY EXCITED TO HAVE MUSCLETECH AS A PARTNER IN DEVELOPING, RESEARCHING, AND ASSESSING NEW HEALTHY NUTRITIONAL STRATEGIES AND INGREDIENTS WITH THE POTENTIAL TO HELP ATHLETES PUSH THEIR PERFORMANCE TO NEW LEVELS.”

– Professor Ira Jacobs,

Dean, Faculty of Kinesiology and Physical Education

University of Toronto

Canada’s first institution of higher learning, The University of Toronto was founded in 1827 and was recently ranked in the Top 20 for overall performance as stated in the Times Higher Education World University Ranking 2013—2014 report.

Sport Science Laboratories

The MuscleTech Metabolism & Sport Science Lab is a hotspot for cutting-edge research in sports science, with far-reaching implications on high performance sport, rehabilitation science, sports medicine, physical education, and many other areas!

To ensure the all Iovate products are powered by continuous new innovations that help athletes at all levels reach their fullest potential, Iovate has entered a long-term, multi-million dollar partnership with a leading university to create the all-new MuscleTech® Metabolism & Sport Science Lab. Since Iovate is so passionate about scientific research and the types of breakthroughs it results in, we wanted to commit long-term, not just a one-two year agreement.

As part of the $58 million state-of-the-art Goldring Centre for High Performance Sport at University of Toronto, the new lab reaffirms our devotion to developing ingredients with extreme efficacy validated by unbiased scientific research.

The prestigious University of Toronto was recently ranked in the Top 20 for overall performance as stated in The Times Higher Education World University Rankings 2013—2014 report. The MuscleTech® Metabolism & Sport Science Lab features novel technologies and equipment to carry out gold-standard research on new emerging ingredients. This partnership will be sure to cultivate an environment in which new innovative products from Iovate will be developed.

Meet the key researchers at the MuscleTech Metabolism & Sports Science Lab

Dr. Ira Jacobs

Professor Ira Jacobs is the Dean of the Faculty of Kinesiology and Physical Education at the University of Toronto. Jacobs earned his doctorate in clinical physiology from Sweden’s Karolinska Institute, where he specialized in studying the effects of high—intensity exercise and diet on skeletal muscle energy metabolism. Jacobs’ research has led to the publication of more than 200 scientific articles, reports and book chapters on subjects that include the physiological responses to physical exertion in environmental extremes, and performance enhancement through pharmacological and nutritional manipulation of metabolism.

Dr. Daniel Moore

Dr. Moore earned his PhD at Canada’s McMaster University and specializes in muscle protein metabolism, musculoskeletal health with exercise and disuse, sports nutrition, training adaptations and muscle stem cell regulation. Moore has received several accolades for his work, including NSERC and CIHR doctoral fellowships, and has been published in numerous journals, including The British Journal of Nutrition, The American Journal of Clinical Nutrition, and The Journal of Physiology. In 2012, The American Society for Nutrition honored Moore with one of its Young Investigator Awards, recognizing his outstanding contribution to research in macronutrient metabolism.

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