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Iovate Launches New 100% Vegan Brand – Nature’s Food

Iovate Launches New, 100% Vegan Brand – Nature’s Food™ – Exclusively at GNC and GNC.com Stores Nationwide beginning in December 2014

Full line developed to meet the needs of active consumers seeking world-class plant-based formulas, with no GMOs or preservatives.

(Oakville, Ontario) Iovate Health Sciences International has introduced Nature’s Food™, a new line of plant-based, 100% vegan products designed for the active, health-minded individual. These products will be available exclusively at GNC stores across the United States and GNC.com beginning in December 2014. Nature’s Food™ supplements feature hand-selected, premium ingredients that are free of lactose, dairy, soy, gluten, preservatives, artificial flavors and artificial sweeteners.

Nature’s Food™ was developed to meet the needs of consumers seeking world-class 100% plant-based formulas without genetically modified organisms (GMOs) or preservatives.

“We are honored to become GNC’s premier brand of complete vegan products with Nature’s Food™ only at GNC,” says Vito Sanzone, the Chief Marketing Officer at Iovate Health Sciences International Inc. “Our research and development team, alongside our flavor specialists, have developed the definitive plant-based brand with Nature’s Food™. And the dynamic and colorful labels make Nature’s Food™ easy to find on the GNC shelf.”

The Nature’s Food™ brand includes:

  • Organic Protein, a USDA organic-certified protein powder exclusively featuring brown rice protein
  • All-in-One Meal, a plant-based meal replacement with rice protein, flax, vitamins & minerals, and more
  • Plant-Based Fit Protein, a 100% vegan lean protein with scientifically researched green coffee for diet support
  • Herbal Diet, a 100% vegan pill for diet support

Nature’s Food™ delivers truly best-in-class formulas with only high-quality ingredients and the best taste. For more information on the Nature’s Food™ line, visit www.naturesfoodnutrition.com. Available exclusively at GNC stores across the United States and GNC.com beginning December 2014.

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