Brand Manager, Ready to Drink (RTD)

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Brand Manager, Ready to Drink (RTD)

If you are a highly motivated individual with a passion for health & wellness along with a commitment to excellence, we want YOU! Iovate is the maker of the MuscleTech, Six Star and Hydroxycut family of products and the leader in the active nutrition, weight management and health supplements industry!

Due to our rapid growth and our vision to be the #1 active nutrition and weight management supplement company in the world, our company has several career opportunities for passionate, hardworking, and dedicated individuals and we are looking for people like you to join our team!

Accountabilities:

  • Assist in the  development, implementation, and achievement of departmental objectives
  • Understand departmental needs and business requirements to deliver projects on schedule and within budget
  • Work cross-functionally with multiple teams within the organization (i.e. Operations, Sales, Finance, Scientific Affairs)
  • Develop and analyze sales programs, help investigate and recommend formula adjustments that yield improved margins while maintaining or enhancing product quality and competitiveness specifically focusing on the beverage market
  • Development of key category and brand strategies including marketing plans encompassing digital, online and traditional marketing mediums
  • Ensuring category objectives are met, i.e. new product innovation (agreed with marketing plan) delivering sustained success in the market place
  • Review pricing of products and analyzing the potential profitability; establish the product pricing and promotion strategy for all retailers and channels
  • Market Research – comprehensive external focus through marketing research and competitive intelligence including:
    • Leading brand analytics, SOM analysis, category measures
    • Leverage key learnings from market research in support of brand marketing plans, i.e. new product innovation research (focus groups, etc.)
  • Processes:
    • Lead RTD brand development processes with marketing plan templates, etc.
    • Track performance of RTD brands included with respective brand category and channel of distribution
    • Analyze monthly P&L, present findings to Executive team, and take action to drive profitable growth on brand
  • Lead, coach, and train the team consistent with company policies, guidelines, and standards
  • Challenges the status quo and looks for innovative ways to continually improve processes
  • Assists in setting Budget and Headcount Budget for the following year and ensuring compliance

Core Competencies:

  • Post-Secondary Education in Business Administration, Sales, Marketing or related field
  • 5+ years of brand and/or management experience preferably within a consumer packaged goods environment
  • Highly developed quantitative business analysis skills
  • A strong understanding of the diet and sports markets
  • Strong copywriting and presentation skills
  • Proactive and able to continuously manage change in an extremely fast paced, energetic work environment
  • Leadership and coaching skills; outstanding communication and problem-solving skills
  • Proficient in the use of MS Office Suite

Culture

Located in Oakville, Ontario, Canada we offer a dynamic, progressive, team based environment. We have on-site premium fitness facilities and encourage a healthy lifestyle. We also offer a comprehensive benefits package and the opportunity to grow with us. For further information click here.

Our company is an equal opportunity employer.

We are interested in learning more about you and appreciate you taking the time to apply in confidence to: careers@iovate.com. If you are a person with a disability and require accommodation in order to successfully submit an application, please email us to make your accommodation request.

We thank all who apply and advise that only those selected for further consideration will be contacted.

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